MarketTools(R) Announces Breakthrough U.S. Hispanic Research

“To better understand today’s U.S. Hispanic population, opinions and purchasing behavior, MarketTools, Inc. announced a new Hispanic-focused research service called Hispanic Reachâ„¢ available to the market today. MarketTools, the leading innovator of online marketing research, is the only company to deliver an optimized research product that reaches the largest representative U.S. Hispanic purchasing audience in a more cost-effective and timely manner.

According to the U.S. Census Bureau in 2002, Hispanics are the fastest growing segment in the U.S., growing 61% from 21.9 million people to 35.3 million people from 1990-2003. Currently Hispanics comprise 12.5% of the U.S. population and are projected to reach 24% by 2050. They also represent an estimated $600 billion in buying power which is expected to grow to $1 trillion by 2007, according to the Direct Market Association (DMA) 2005 Hispanic Market Report. However despite this rapid growth, it remains challenging for market researchers to gain a representative picture of the multi-segmented population and their unique brand preferences due to varying degrees of acculturation and difficulties in capturing survey data in offline and online formats….”

Please note some (many) sites require registration. Many times it is free.

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