Search Marketing for the U S Hispanic Market

“As the U.S. Hispanic population continues to grow and Hispanic online shopping increases, smart search marketers will find ways to incorporate that segment into their marketing plans.

An estimated 43 million Hispanics constitute 15% of the U.S. population, making them the largest minority group in the country. Furthermore, more than half of the population is under the age of 35 - prime purchasing age, according to advertisers. And according to The Direct Marketing Association’s study on the Hispanic population’s direct buying habits three out of ten Hispanics spend over $200 on online purchases while 82% made an online purchase within the last year. What should these facts mean for search marketers? That there is a large relatively untapped consumer segment ripe for targeting. …”

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