AD AGE SURVEYS HISPANIC MARKET ADVERTISERS

Posted on: December 8th, 2005
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] You may be interested in Hispanic Olympic News
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“Marketers and their agencies are split over whether the future of Hispanic media is in English or Spanish, but plan to increase their spending in 2006 in most Hispanic media regardless of language.

81.2% increase budgets
An exclusive Advertising Age survey of 479 marketers and agencies found that 81.2% of respondents expect the Hispanic ad budgets they are responsible for to grow in 2006, while 16.8% will remain the same and just 2.0% are likely to fall….”

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