Filed Under: [ Hispanic News ]
Knowledge is Power!
“J. Richard Tapia owns and operates four Harley-Davidson dealerships in California and Nevada, employing 60. He is one of the company’s 650 U.S. dealership owners, who collectively sold 375,000 of the pricey bikes in 2004, at least 12,700 of them to Hispanic buyers.
These dealers operate in a market niche that has become largely synonymous with Anglo baby boomers. However, Mr. Tapia describes a younger, affluent, Hispanic buyer demographic that just might help sustain the Harley market as the baby boom market peaks….”
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