Bilingual marketing translates to good business. Local economy could benefit by welcoming Hispanic buyers. Oregon
Tagged: bilingual“When tour buses stop to use restrooms at a souvenir factory between Hanoi and Halong Bay, the sales staff swarms into action. These young men and women may have grown up in Vietnamese villages, but they have been trained to sell silk scarves and needlework paintings in English, Spanish, German, Chinese and Japanese.
Their employer understands a truth that is just catching on in the Mid-Valley: The right language for business is the language the customer speaks. And increasingly in our part of Oregon, that language is Spanish….”
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Posted on: December 4th, 2005Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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