Study: Hispanics More Likely to be Influenced by Billboards

“Hispanics are more likely to be influenced by outdoor advertising than non-Hispanics, according to a new report released by the Outdoor Advertising Association of America. The study, conducted by Perception Research Services, was conducted on 100 car passengers in Los Angeles using eye-tracking technology during a 30-minute drive.

While the tracking information shows that Hispanic and non-Hispanic passengers saw and read nearly the same number of billboards, 76 percent of Hispanics interviewed said they would probably or definitely be influenced in a purchase decision based on what they saw, compared with only 41 percent of non-Hispanics.”

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