Filed Under: [ Hispanic News ] [ Internet ]
Knowledge is Power!
“How important is the U.S. Hispanic online market? A good measure is that ad spending aimed at this audience reached $100 million in 2005, according to estimates by the Internet Advertising Bureau (IAB). That’s up 33 percent from 2004 when spending in the market was $75 million, and up 10-fold from 2002, when it was just $10 million. This quick turn of the media buyers’ heads reflects the rapid emergence of a vibrant Hispanic Internet marketplace – largely dominated by second- and third-generation Web users – even as the major traditional media ad spending targets have seen a slowdown in growth (See “Market Slump or Long-Term Trend”).”
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