Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ]
Tags: demographics, Mexico, Spanish-language
Knowledge is Power!
“The December issue of Hispanic Business magazine features a special Media Markets Report, offering an in-depth look at how corporations are trying to reach the growing and increasingly diverse Hispanic market – and what they are spending to reach it. The report features key articles covering growth trends in the top ten Hispanic designated marketing areas (DMAs), language preferences in online marketing, stock slumps for publicly traded Spanish-language broadcasters, and changing trends in Hispanic ad spending.
“Diverging Fortunes” reports that the growth of Spanish-language ad spending in the top ten Hispanic DMAs slowed in 2005, while smaller markets around the United States expanded. Corporations are shifting their attention to secondary Spanish-language markets that have received less attention in the past. “We’ve had the demographics that we have for many, many years,” says Joanne Crass, advertising director for The Taos News in Taos, New Mexico. “It’s just the realization that, “Hey, this is a whole segment of the market that we’re not hitting.’ ” “
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