Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ]
Tags: advertising campaign, DirecTV, DVD, Spanish-language, telefutura, Telemundo, Univision
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“Ingrid Hoffmann, star of the Latin-inspired food and décor show “Delicioso” on DirecTV, was recently tapped by BuenHogar magazine to headline its national Spanish-language TV advertising campaign. BuenHogar, the Spanish version of Good Housekeeping, will feature Hoffmann, one of the magazine’s most popular columnists, in 30-second spots appearing on Univision, Telemundo and Telefutura networks during the next three months.
Hoffmann, who recently launched her new “Delicioso with Ingrid Hoffmann” television show on DirecTV, has served as the food and décor feature writer for BuenHogar since 2003. Her six-page monthly section has become one of the magazine’s most popular features. Hoffmann is also known for her live in-studio cooking segments airing on “Despierta America,” the highest-rated Spanish TV morning show in the country. The new TV advertising campaign features Hoffmann touting the benefits of subscriptions, which includes for a limited time a complimentary DVD of 4 episodes of her new “Delicioso” show. “
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