Hispanic Radio Stations Go Spanglish

“No need to cringe when you can’t think of that exact word anymore. With radio’s hottest new stars, Pitbull and Daddy Yankee, perfecting their own brand of Spanglish on stations nationwide, being bilingual has become not only normal but necessary.

Quickly becoming one of radio’s most popular formats, Hispanic urban, or “hurban” for short, combines more traditional Hispanic tempos with the urban music that second- and third-generation Hispanics have quickly latched onto as their own. The personalities, like the artists that lead the format that includes everything from Latin-flavored hip-hop to reggaetón and beyond, speak Spanish with a generous sprinkling of English. Radio giants saw the opportunity to catch a growing market and jumped at it. Clear Channel has converted four stations since officially debuting the format in Dallas in 2004, and Entravisión, whose Super Estrella format has flirted with Spanglish pop for the last three years and now dedicates one station purely to the format.”

Please note some (many) sites require registration. Many times it is free.

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