Hispanic Market Pro to Host Webinar on Working Effectively With Hispanic Celebrities

“Hispanic Market Pro (HMP) is hosting a nationally broadcast webinar panel next Thursday, December 1 at 2:00 p.m. ET through its Hispanic Market University (HMU) on what marketers must know to work effectively with Hispanic celebrities. The 1 hour and 30 minute Webinar “Latin Star Power: How to Maximize Your Endorsements and Partnerships with Hispanic Celebrities” is part of HMU’s weekly series of professional development webinars for Hispanic marketers. Some of the practical topics that will be covered include: — An overview of the Hispanic celebrity endorsement industry — Insiders tips to pre-screening and properly aligning your product/company with the right Hispanic celebrity to represent your client or organization — Nuances of working with Hispanic celebrities vs. general market celebrities — The most important contract clauses you MUST include in your Hispanic celebrity endorsement agreements — The vital role of media training your celebrity spokesperson — Examples of Hispanic celebrity endorsements that were very successful and why they were effective — Tips for properly caring for and handling Latino celebrities The Webinar panel will feature Gabriel Reyes, president of Reyes Entertainment; Bel Hernandez, former Latina actress and co-founder and publisher of Latin Heat Magazine and Latin Heat Online; Ana Lydia Ochoa, supervisor for the Los Angeles office of RL Public Relations Marketing Inc. and Paul Stringer, managing director and founder of Experiencia. Manny Ruiz, president and CEO of Hispanic PR Wire will moderate the discussion. A webinar is short for Web-based seminar and is a presentation, lecture, workshop or seminar that is transmitted over the web.”

Please note some (many) sites require registration. Many times it is free.

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