Bela Broadcasting LLC is bringing a second television station to Arizona to target the sought-after 18- to 34-year-old Latino demographic.

“KEJR-TV Channel 43 hit the air this month with a format that includes Spanish-language movies, urban music and entertainment, and the “Atrevete” variety game show.

It follows the October announcement by Houston-based LatinAmerica Broadcasting Inc. that it will debut LAT TV Channel 42 in early 2006 in Phoenix. It’s a venture that also builds its content around the needs of Latinos and Hispanics in the 18 to 34 age range.”

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