Youth Smoking Prevention Parent Resources Now Available In Spanish; National Television Ad and Website Remind Parents to Talk to Their Kids about Not Smoking

“To raise awareness of the importance of youth smoking prevention and to encourage parents to talk to their kids about not smoking, Philip Morris USA (NYSE: MO) is airing national television advertising in Spanish. The advertisement, which airs from November 14 to December 11, reminds Hispanic parents that when they find common ground with their kids, they can establish good communication and talk to them about not smoking.

“Research has repeatedly shown that parents are one of the greatest influences in their children’s decisions about not smoking,” said Rafael Art. Javier, PhD, clinical professor of psychology and an advisor to Philip Morris USA’s Youth Smoking Preventions parent communications initiative. “Knowing how to talk with your child about not smoking can go a long way toward preventing him or her from smoking or helping your child quit.”"

Please note some (many) sites require registration. Many times it is free.

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