Marketing Consumer Products to Multicultural Markets

Reaching Hispanics, Asian- and African-Americans

December 8-9, 2005 | Miami, Florida

www.marcusevansbb.com/consumerproducts

Totaling more than 85 million people, the multicultural consumers - comprising of Hispanics, Asian and African Americans - have replaced the Baby Boomer generation as the most lucrative market in North America. In fact, by 2050 these three groups are projected to account for approximately half of all consumers in the US. Are you prepared to target your multicultural customer? Has your company begun to think multicultural? Are you up and running but getting very little return?

Through this comprehensive conference program - combining case studies and conference sessions, complete with an agenda of senior level strategy sessions delivered by industry leaders, this conference will offer those attending with workable and proven solutions. The event focuses on current industry trends and initiatives that are changing the way marketing executives view multicultural marketing and identifying where their concentration will be for the future.

 Key Presenters Include:

• Santiago Blanco, Director, Hispanic Marketing, North America, The Coca Cola Company
• Berrece Andrews, Associate Director, Multicultural External Relations, The Procter & Gamble Company
• Chiqui Cartagena, Managing Director, Multicultural Communications, Meredith Corporation
• Kassim Dawson, Emerged Markets Lead, Mercedes Benz

Visit www.marcusevansbb.com/consumerproducts for a complete list of presenters.

Attend and Hear Case Studies and Cutting-edge Presentations On:

• Capital Procurement: A Call for Bigger Multicultural Marketing Budgets to Capture the Growing Ethnic Consumer
• National vs. Regional Promotion - Which Way to Go?
• Corporate Commitment: A Prerequisite to Successful Multicultural Marketing Efforts
• Ensuring New Product Development Considers the Ethnic Segment
• First and Foremost: Understanding the Consumer Through Segmentation
• Effectively Measuring Return on Marketing Investment to Build a Proper Business Case to Offset Spending
• Consumer Assimilation - Discover the Best Strategic Approach

Who Should Attend:

• CMOs, Heads of U.S. Hispanic, African-American, Asian Markets, Segment, Special or Secondary Markets
• VPs, and Directors of:
• Marketing, Multicultural, Ethnic and Diversity Marketing
• Market Research & Segmentation, Direct or Database Marketing
• Product Development or Management, Product and Services Development
• Business Development, Consumer Markets, Corporate Strategy or Strategic Planning
• Marketing, Promotions, Advertising, Brand Management, Public Relations & Communications and Sales Executives

Co-Sponsored by: Hispanic Marketing & Communication Association

HMCA Members Save $300!

To register contact Michele Lashley                                                       
T: 246.417.5420
E: Marketing@marcusevansbb.com

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