Universities Fill Void for Hispanic Marketing Talent

“As the demand for advertising that reaches the nation’s burgeoning Hispanic population increases, Hispanic agencies are struggling to find enough qualified professionals. And now, some universities are trying to help fill the void.

Carolina Milner, who in August received the first graduate certificate in Hispanic marketing awarded by Florida State University, says the FSU program helped her land a job as a project manager at Ryan Deslauriers in Orlando, Fla. “They had never interviewed anyone with a certificate in Hispanic marketing,” she says. “All the employers I talked to were impressed.” Milner, 23, was born in the U.S. to Colombian immigrants.”

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