Spanish language commercials now standard for statewide campaigns

“California political campaigns are taking notice of the state’s exploding Latino population. On the air and on the ground, Democratic and Republican campaigns alike are targeting the state’s fastest growing demographic, and trying to communicate with the Latino electorate in what for many is their native tongue–Spanish.

As a result, Univision, by far the most watched Spanish-language television network (and in much of the state the most watched network, period) has begun flexing its political muscle. It is emerging as a gatekeeper to the state’s most coveted political demographic. “

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