Spicing up the silver screen. Former Telemundo President Jim McNamara sets his sights on making movies for the growing U.S. Hispanic audience.

Posted on: November 21st, 2005
Filed Under: [ Hispanic News ] [ Media ]
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“Jim McNamara started tailor-making telenovelas for U.S. Hispanics as president of Telemundo — now he’s launched a new company to produce movies with the same strategy.

”I feel there’s a huge market out there,” McNamara said from the Coral Gables office of Panamax Films. “There are three full-blown Hispanic TV networks out there, cable and radio, but it doesn’t make sense that there are really no commercial features in the mix.””

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