HISPANIC KIDS CHARACTERS ARE MAKING THE LEAP FROM THE TV TO THE RETAIL STORES, PROVING THEIR UNIVERSAL APPEAL

“Almost 3, Gianna Conterio of Miami wants a Dora the Explorer doll for Christmas this year. So do millions of other U.S. children.

Suddenly, Hispanic kids’ TV characters are hot. The merchandise is rolling onto store shelves and right into toy boxes nationwide. From Nickelodeon’s Dora the Explorer to new entrys like Scholastic’s Maya and Miguel, retailers expect clothing, toys, and gobs of other gizmos emblazoned with these characters to be among their big sellers this holiday season.”

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