Activists accuse tobacco industry of targeting Hispanic youth

“Anti-smoking activists are demanding greater federal monitoring of what they say is the tobacco industry’s increased efforts to sell cigarettes to Hispanics, and particularly Hispanic youth.

Advocates say Hispanics’ low rate of smoking as compared to others makes them ripe for an industry seeking to boost sagging sales. They also say marketing targeted to Hispanics, which is often in Spanish, goes under the radar of the Federal Trade Commission.”

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