Tortilla Industry Shows Sizable Growth

“Formerly known as a Hispanic bread, the tortilla today has escalated into a booming industry totaling an estimated $6.2 billion a year in sales. That’s no surprise for the more than 1,000 companies nationwide that produce the flatbread, says Irwin Steinberg, executive director of the Tortilla Industry Association (TIA), as well as the 800 attendees at the TIA’s 16th annual convention near Dallas.”

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