Growth and Variety in the U.S. Hispanic Market: Aiming for Those ‘Sweet Spots’

“Chiqui Cartagena is managing director of multicultural communications at Meredith Integrated Marketing in New York City. She has served as the senior director of Club Musica Latina for Columbia House, executive editor of the Spanish-language version of TV Guide, and as part of the team that developed and launched the Spanish version of People magazine, People en Espanol. Her book, Latino Boom!: Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market, was published earlier this year. Last week she responded to questions from Knowledge@Wharton through an email exchange.”

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