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The bold aspirations of Siempre Mujer

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Posted on: November 15th, 2005
Filed Under: Hispanic News, Media
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Search these tags: newspaper, population, Siempre Mujer
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“When the 2000 census came out, marketers were stunned by the rapid growth of the U.S.’s Hispanic . Suddenly, it seemed, everyone wanted to reach Hispanics.

The challenge was how. These years later, it still is. There are far more vehicles for reaching Hispanics, more newspapers, more magazines, more TV channels and web sites, but the challenge of actually connecting is still there”

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