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“Totalling more than 85 million people, the multicultural consumers – comprising Hispanics, Asian and African Americans - have replaced the Baby Boomer generation as the most lucrative market in North America. In fact, by 2050 these three groups are projected to account for roughly half of all consumers in the US. Half of all consumers! Are you prepared to target your multicultural customers?
The Marketing Consumer Products to Multicultural Markets conference, taking place December 8-9 at the Hyatt Coral Gables in Florida will prepare marketing, PR, communications, and executives in business development or corporate strategy for the challenge of marketing consumer and packages goods to these groups. Attendees will gain knowledge on how to effectively measure return on their marketing investment, to ensure that their new product development takes into consideration the ethnic segments, the ways and means to obtain corporate commitment, and how to be “creatively correct” and successfully market to these diverse groups. “
Please note some (many) sites require registration. Many times it is free.
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