Posted on: November 14th, 2005
Filed Under: [ Business ] [ Hispanic News ] [ Press Releases ]
Tags: DVD, Spanish-language, Univision
“The release of Univision’s first television show on DVD turned into a near riot last week when thousands flooded the Wal-Mart store in Puerto Rico to get their hands on “LO MEJOR DE OBJETIVO FAMA Y LO NUNCA ANTES VISTO.” Wal-Mart was ecstatic with the sight of DVDs flying off the shelves, never having witnessed this type of hysteria over a DVD release before.
“This in-store event was an exciting success; it demonstrated a huge fan base for Spanish-language reality shows on DVD and the significant market potential. No other in store event has ever generated this kind of traffic. This title has a tremendous compared to other reality shows on DVD,” said Carmen Luz, Assistant General Manager of Wal-Mart.”
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