Nielsen’s Response to U.S. Born Hispanic Sampling Unacceptable

Posted on: November 14th, 2005
Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ]
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“AIM Tell-A-Vision Group (AIM TV), the pioneering company producing television for U.S.-born Latinos last week announced their “Change The Sample” initiative to convince Nielsen Media Research, Inc. to change its current language stratification method of monitoring U.S. Hispanic viewing to a more accurate method based on nativity (location of one’s birth, i.e., U.S. Born or Foreign Born).”

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