Marketing executives are keenly focused on reaching growing Latino market

“In order to get a share of Oregon Latinos’ rapidly growing buying power — predicted to reach $8 billion in the next three years — Oregon companies are striving to position themselves.

The growing buying power of the state’s Latinos is noticed nationally, said Hector Zavala, president of Portland-based Sunstone Communications, a firm that creates strategy and conducts research for clients seeking the Latino market. Sunstone specializes in working with insurers in the southwestern United States.”

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