Filed Under: [ Business ] [ Hispanic News ] [ Internet ] [ Press Releases ]
Tags: Reno, Spanish-language, Theater
Knowledge is Power!
Renowned Online Retailer of Consumer Electronics Reaches Out to More Than 13 Million Hispanics Currently on the Net
In response to
mounting customer demand, Crutchfield Corporation, the nation’s largest
direct integrated marketer of consumer electronics products, today announced
the launch of its complete website, with thousands of products and technical
information, “En Español.” Crutchfield now offers more Spanish content
online than any other consumer electronics retailer.
This new site is the first of its kind in the consumer electronics industry,
providing a complete Spanish-language user experience from homepage to
checkout. Crutchfield’s comprehensive product information, expert buying
guides, and installation guides are all in Spanish. Crutchfield’s “shopping
cart” section is also completely “in-language.” The end result delivers
Spanish speakers the unique and impeccable customer service Crutchfield has
been known for, for more than 31 years.
Spanish speakers can visit the site at www.crutchfieldenespanol.com.
Visitors to Crutchfield’s English website, www.crutchfield.com, can easily
click the “Español” link to visit the site.
The launch of the Spanish site is accompanied by Crutchfield’s “Win Your
Wishlist” sweepstakes, where consumers are encouraged to fill out a wishlist
of audio, video, home theater and any other products from Crutchfield.com.
One lucky winner will be chosen before Christmas and will receive those
items on his list, up to $5,000 in retail value.
According to Bill Crutchfield, founder and CEO, “Crutchfield pioneered
Spanish-speaking Sales Advisors more than 10 years ago.
Recently, our sales advisors told us that a growing number of their
customers wanted to research and purchase their consumer electronics on-line
in their native language. We are excited to be able to respond to that
desire.”
Crutchfield used MotionPoint Corporation’s proprietary TransMotionâ
technology to quickly, easily and cost-effectively develop and deploy its
Spanish website in time for the holiday buying season. Crutchfield
continues to monitor and update its English-language site as usual, and
MotionPoint maintains the Spanish-language version of the site.
“Few organizations understand and communicate with their customers as well
as Crutchfield, and we are pleased to support Crutchfield’s efforts to
expand its growing Hispanic customer base online,” said Will Fleming,
president and CEO of MotionPoint.
About Crutchfield Corporation
Crutchfield Corporation, which celebrated its 31st anniversary in 2005, is
the nation’s largest direct integrated marketer (catalog, call center, and
Internet) of consumer electronics products. Crutchfield.com offers a
convenient, full-service shopping destination to buyers of car and home
audio/video products. Providing a superior level of customer service,
Crutchfield is noted for its high integrity, product expertise, and
technical support. Crutchfield was the first vendor-authorized audio/video
retailer on the Internet and is one of only three retailers to have won
BizRate’s coveted “Circle of Excellence” award six times.
About MotionPoint Corporation
MotionPoint Corporation is a technology company that provides retailers,
government, e-commerce organizations and more with a range of multi-lingual
consumer communication services for their online business operations. The
company serves U.S.-based and international clients from its headquarters in
South Florida. For more information about MotionPointâ and its TransMotion®
technology, please visit www.motionpoint.com.
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