Changing demographics doom all-Tejano radio stations

“The rootsy Tejano sounds this former musician had played and cherished were no longer on the air. Station owner Border Media Partners, a Latino radio company that owns 35 stations from Dallas to Brownsville, had replaced the “Supertejano” format with “Mexican oldies,” featuring artists such as Vicente Fernandez, Jose Jose and Rocio Durcal.

Reflecting a change in Latino demographics, Austin is now without a full-time Tejano station. The tastes of recent Spanish-speaking immigrants now profoundly influence radio, television and newspaper consumption in the Central Texas Latino community, and those tastes run more to Spanish-only, often imported media, rather than Texas-grown bilingual fare.”

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