Luis Aira and Diego Pombo Win Latino Marketing Awards for Antonio Villaraigosa for Mayor Ads and SVREP PSA’S

“Luis Aira and Diego Pombo, the creative team behind the Antonio Villaraigosa Spanish Media Campaign, were honored with awards at the 4th Annual Latino Marketing Awards Gala and Ceremony, Burbank, CA. Aira and Pombo also received awards for their innovative Public Service Campaign for Southwest Voter Registration and Education Project (SVREP). The Latino Marketing Awards highlights this year’s most creative and successful campaigns, and was designed to recognize the very best in advertising, public relations, and marketing campaigns targeting Latino audiences. Ofrenda, Inc. a Los Angeles based Production Company founded by Aira produced both campaigns.

“Our approach to the Villaraigosa campaign was to reconnect the candidate to the roots of the community by creating scenarios evoking grass roots images of the farm workers movement showing a real personal passion. We understood that stylistically we had to personify the political heritage of the community. We created a campaign connecting voters on a personal level and presented Antonio Villaraigosa, first and foremost as an Angelino,” said Aira. “

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