Univision to Join Nielsen’s Television Index Next Year

“Univision intends to join Nielsen’s Television Index (NTI) sometime next year, according to comments made by President and COO Ray Rodriguez during last week’s third-quarter earnings conference call. “Once we enter we believe there is great opportunity there,” he said.

Doug Darfield, Nielsen senior vice president for Hispanic Services, says Univision “can be seen by 70 percent of all households in the US and they meet the definition of a network to be in the NTI. We are talking about terms.” Darfield says the Nielsen Hispanic Television Index (NHTI) is scheduled to be phased out altogether in fall 2007. “

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