Latina Lista: Nielsen Media Believes all Latinos are the Same

“I’ll be the first to admit when I’m equivocada (wrong), but like anybody I love to be right tambien.

And I was right when I said in yesterday’s posting that corporate America and other non-Latinos think we’re all the same. My proof is the remark that Jack Loftus, senior vice president of communications for Nielsen Media Research made today in response to charges by AIM TV’s Robert Rose that Nielsen’s methodology in measuring the viewing habits of Latinos is skewered towards foreign-born Hispanics who prefer Spanish-language television.”

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