Latin Grammys: Spanish made the difference » VivirLatino

Posted on: November 10th, 2005
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“In a recent post, I pondered what marketing minds thought it would be best to air the Latin Grammys on CBS and in English, when the target market (and the participants) is made up of mostly Spanish (or bilingual) speakers. According to the Washington Post, the decision to change that made all the difference in the world:”

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