Betty Crocker is in la cocina

Posted on: November 10th, 2005
Filed Under: [ Business ] [ Food ] [ Hispanic News ]
Tags: , , ,
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“In August they published Cocina Betty Crocker: Favorite American Recipes in Spanish and English. The book prints traditional American recipes such as apple pie and sloppy Joes side by side in the two languages. Next to instructions for Macaroni and Cheese, are directions for Macarrones con Queso.

It’s the first mainstream bilingual cookbook, and its creators are banking on Betty’s almost 85-year history and strong sales record — 65 million copies of various cookbooks sold to date — to make it a success.”

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