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For companies like Kroger, building loyalty among the nation’s 41 million Hispanics isn’t just a nice enhancement to the bottom line.

Posted on: November 9th, 2005
Filed Under: [ Business ] [ Hispanic News ]
Knowledge is Power!

“”It’s a survival issue,” said Phil Watson, the grocery chain’s regional manager of human resources development, at last week’s Hispanic marketing seminar at McKendree College in Louisville.”

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