Filed Under: [ Media ] [ Press Releases ]
Tags: children, Spanish-language
Knowledge is Power!
“Bela Broadcasting, LLC, today announced the launch of a second Spanish-language television station, KEJR-TV Channel 43 in Phoenix. KEJR-TV, targeting the emerging, local 18-34 Latino demographic with a mix of children’ s programming, Spanish-language movies, urban music and entertainment and the ever popular “Atrevete” variety game-show will begin airing its original programming on Monday, October 31st.
According to estimates published by the US Census, Phoenix is the second-fastest-growing Hispanic market in the US with adults 18-34 accounting for an astounding 91% of that growth. With the launch of KEJR-TV, Bela Broadcasting, which already owns and operates full-power television station KMOH-TV Channel 6, in Kingman, AZ, in conjunction with its paid-tv coverage on NPG Cable and Dish Network, will reach 100 percent of Hispanic TV households in the Phoenix DMA. “
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