Filed Under: [ Marketing ] [ Press Releases ]
Tags: advertising campaign, outreach, Spanish-language
Knowledge is Power!
“The Los Angeles-area advertising co-operative of Jiffy Lube franchise holders concluded its three-month agency review by selecting The AdMark Group of Pasadena to spearhead its Hispanic marketing efforts. The independent shop is charged with developing a comprehensive marketing and advertising campaign for Hispanic consumers beginning in January 2006. This marks the first time the local ad co-op has specifically targeted the Hispanic market.
“Jiffy Lube is committed to providing the highest level of service to its Los Angeles-area customers. Through our Spanish-language outreach efforts, we will take our customer service to the next level,” stated Rob Curry, Treasurer of the Jiffy Lube Los Angeles co-op and owner of 12 local Jiffy Lube franchises. “The AdMark Group impressed us with their knowledge of the market, and their expertise and success with retail accounts, and we’re glad to have them on our team.”"
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