Business promotes Hispanic products

“Are Anglos willing to sit down to a meal of longaniza, yucca fries and tres leches?

Spicy chips and salsa have become party and snack staples, and tortillas have worked their way into mainstream diets in wrap sandwiches.

Mark Armendariz and Miriam Farkas are betting that some of the lesser-known Hispanic specialties that they market are ready to break out of their ethnic markets to a wider audience as well.”

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