Univision’s Broadcast of Latin GRAMMYs(R) Most Watched Ever Among Young Adults

“Airing for the first time entirely in Spanish, the Univision Network’s telecast of the 6th Annual Latin GRAMMY(R) Awards last Thursday night was the most-watched broadcast in the history of the event among Adults 18-34, also making Univision the country’s #3 network, regardless of language. Airing on the first night of television’s all-important November Sweeps, Univision’s telecast of the awards show attracted 1.8 million more viewers than last year’s English-language broadcast.

Additionally, the three-hour spectacular that paid homage to the best of Latin music delivered a phenomenal 630% more Hispanic Adults 18-34 and 481% more Hispanic Adults 18-49. “

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