Garcí is Kings’ ticket into Latino market

“But other than that, examples of Latino marketing promotions are hard to recall, said Sonja Brown, a spokeswoman for the team’s owners, Maloof Sports and Entertainment.

Which explains the fanfare and anticipation surrounding the arrival of Francisco Garcí, a slender guard from the Dominican Republic who became the Kings’ top draft pick this year and - more significantly - the first Latino player in franchise history to make the roster. He’ll make his regular-season home debut Tuesday night when the Kings host Detroit’s Pistons, who fell a game short last season of winning a second straight National Basketball Association championship.”

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