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‘ER’ ACTOR BECOMES HISPANIC COMMERCIAL PRODUCER. The Good Karma and Savvy Eye of John Leguizamo

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Posted on: November 7th, 2005
Filed Under: Hispanic News, People
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Search these tags: john leguizamo, Spanish-language
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“Mr. Leguizamo’s first branding spot for Volkswagen of America’s New Beetle, breaks on TV this month.

The story of how he became involved with VW is worthy of one of his acting roles. Mr. Leguizamo spotted storyboards for the VW commercial on the fax machine at CFM International, the New York production company that represents him. Intrigued by the spot, called “Good Karma,” he submitted a detailed treatment and a bid.”

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