Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ] [ Sports ]
Tags: Spanish-language, Univision
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“Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the United States, today announced that it has won the exclusive Spanish-language television rights to broadcast throughout the United States and Puerto Rico the 2010 and 2014 FIFA World Cup(TM) soccer tournaments, in addition to a large portfolio of very popular FIFA soccer events, including the FIFA Women’s World Cups 2007 and 2011 and FIFA Confederations Cups 2009 and 2013, as well as 22 additional tournaments, for $325 million. The FIFA World Cup(TM), which will take place in South Africa in 2010 and in a location in South America yet to be named in 2014, is considered the world’s premier sporting event and is enjoyed by billions of viewers across the globe every four years.
In 2002, Univision’s high-profile broadcast of the FIFA World Cup(TM) attracted 35 million viewers. More than 50 million viewers are expected to tune in to the 2006 games due to better game times and the growing popularity of the sport in the U.S. Univision has already secured a record $180 million in advertiser commitments for the 2006 FIFA World Cup(TM) and still has remaining inventory to sell.”
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