The Latin Grammys’ shift to Univision should boost ratings and the international audience, insiders say.

“Nothing nullifies a pop culture trend in the United States like being dumped by a major TV network. So when CBS dropped the Latin Grammy Awards from its lineup earlier this year, it might have appeared to casual viewers that the 5-year-old Grammy spinoff was headed to oblivion.

Ratings had nosedived for the annual Latin music showcase, so there were no peeps of protest when it was bumped from CBS’ fall schedule. In the end, the bold experiment in bicultural broadcasting failed to attract the wider audience it sought and lost the Latino base audience it thought it had.”

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