Rauxa Direct Launches “Rauxa Roja,” a New Hispanic Division

Posted on: November 2nd, 2005
Filed Under: [ Business ] [ Marketing ] [ Press Releases ]
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“Rauxa direct, the one-to-one marketing experts, today announced the introduction of its Hispanic brand, “Rauxa Roja.” Developed to serve the ever-increasing client demand to communicate with and influence the growing Hispanic population, Rauxa Roja will uphold Rauxa’s vision of passion and excellence in direct marketing services.

“Rauxa direct carefully blends the art and science of direct marketing and we’re pros at both. Rauxa Roja will be no exception,” said Jill Gwaltney, CEO of Rauxa direct. “With outstanding data-driven strategies and relevant creative, we will capitalize on each stage of the Hispanic customer lifecycle at every level of acculturation.”"

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