Filed Under: [ Marketing ] [ Press Releases ]
Tags: advertising campaign, Univision
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“Nissan North America, Inc. (NNA) is reinforcing why the 2006 Altima is out of the ordinary through its new Hispanic advertising campaign, “Icons,” featuring iconographic images to demonstrate that the mid-size sedan goes beyond the expected. The television spots will debut on Thursday, Nov. 3 during the live airing of the Latin Grammy’s on Univision.
“We are thrilled with this new campaign for the Nissan Altima,” said Jan Thompson, vice president of marketing, NNA. “It truly communicates the Altima’s exceptional power and style as well as its unique positioning within the category. The strategy developed by The Vidal Partnership leverages consumer insights which inspired creative that “goes beyond’ the ordinary to connect emotionally with the Hispanic consumer.” “
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