Filed Under: [ Hispanic News ] [ Marketing ] [ Media ] [ Press Releases ]
Tags: population, Theater
“Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information, according to the results of GfK NOP’s Hispanic OmniTel(TM) Media and Entertainment Study, announced today. The survey also found that Hispanics prefer to watch news magazines and sitcoms over other primetime television formats.
Hispanics Turn To TV Two To Three Times More Often Than Other Americans
Asked what they considered to be the best source of information on a variety of leisure activities, the majority of Hispanic Americans cited television as their preferred media source. Nearly two-thirds (64%) said they rely on television to learn about new movies coming to theaters, and nearly half (48%) said they turn to TV to learn about upcoming concerts and sporting events. The study also found that Hispanic Americans are much more likely than the general population to rely on television for information about travel and entertainment.
For example, Hispanics are three times more likely than other Americans to use television as an information source when making travel plans (30% vs. 10%) or deciding to go to a concert or sporting event (48% vs. 16%).”
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