Anheuser-Busch Latino Marketing Team Serious About Leadership Position, Increases 2006 Media Spending 66 Percent

“Continuing its significant commitment in the growing Latino community, Anheuser-Busch Inc. will increase its 2006 Latino media budget by 66 percent to more than $60 million. The most significant investment comes in the area of national media spending that will increase three times the 2005 levels to more than $30 million.

As part of the enhanced Latino marketing program, Anheuser-Busch will balance its strategy with a combination of premier Latino sports and entertainment properties, including a sponsorship finalized today with Univision’s popular weekend sports news program “Republica Deportiva.” Anheuser-Busch gains product placement inside Deportiva’s bar setting, including tap handles, neon signage, bottle displays and animated billboards, multiple ad placements and logo rights to the Univision and “Republica Deportiva” marks. “

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