Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]
Tags: market research firm
Knowledge is Power!
“A new study finds that English is the overwhelming language choice among second generation Hispanics, and becomes nearly absolute among third generation Hispanics.
The study, authored by David Morse, president and CEO of the market research firm New American Dimensions, looks at language preference for TV viewing and commercials, and concludes that U.S. Hispanics overwhelmingly prefer English language TV, and are more inclined to buy a product if an ad featured Hispanics speaking English.”
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