Latino voters wooed. California

“As Gov. Arnold Schwarzenegger struggles to make his case for reform measures on the Nov. 8 special-election ballot, he and opponents have stepped up their battle for the state’s Latino voters., The governor taped a town-hall forum on Spanish-language Univision that aired statewide over the weekend, even as opponents launched their first Spanish-language TV ads featuring Los Angeles Mayor Antonio Villaraigosa attacking the governor’s proposals. The high-profile events are just the latest campaign efforts aimed at courting the 2 million Latinos registered to vote in California accounting for 14 percent of the statewide electorate.

“We’ve been on the air with a seven-figure Spanish TV buy for the last three weeks,’ said the governor’s campaign spokesman Todd Harris.”

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