Hispanic Dining Habits.

“ADVO, Inc. has major implications for restaurant operators searching for new ways to reach the burgeoning Hispanic consumer market, which has grown in population by 50% over the past decade.

The study, titled El Mercado Restaurante (The Restaurant Market), focused on three restaurant categories-casual/family dining restaurants (with full table service), quick serve restaurants and pizza restaurants-and included take-out, eat-in and delivery. It found that Hispanic consumers spend 20% more per week at these dining establishments than non-Hispanic consumers (general market). The data also shows that Hispanic consumers place different levels of importance on certain restaurant attributes, including family-friendliness, price, service and variety, and illustrates the potential value that bilingual, culturally relevant promotions have in helping restaurateurs market to Hispanics. “

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