English Is The Undisputed Language Preference Of US-born Latinos.

“Confirming a major paradigm shift in the understanding of language preference among US-born Hispanics, a new study finds that English is the overwhelming language choice among 2nd generation Latinos, and becomes nearly absolute among third generation Hispanics. The study, authored by David Morse, President and CEO of the multicultural market research firm New American Dimensions, looks at language preference for TV viewing and commercials, and concludes that U.S. Hispanics overwhelmingly prefer English language TV, and are more inclined to buy a product if an ad featured Hispanics speaking English. The study also finds that, despite their preference for English, many Hispanics still watch certain types of Spanish language entertainment.

The results of the study, “Made in America: Communicating with Young Latinos,” will be released today at a conference on “Marketing to Latinos in English,” held at the Maritime Hotel in New York City. It is among the first studies by an independent research organization unaffiliated with broadcast networks, and one of the largest of its kind. The conference is sponsored by Los Angeles-based New American Dimensions and Tu Ciudad Magazine. “

Please note some (many) sites require registration. Many times it is free.

Stumble it! | |